Is your website a lead machine … or a brochure?
Your site, with the right structure, the right copy, and the right content, can generate qualified leads for you. The site needs to both attract prospects and engage them. Engaged prospects are more likely to contact you and turn into sales leads.
If your site is a mere brochure, you are squandering a huge opportunity to find new prospects or – more accurately — have new prospects find you. A recent Marketing Profs article, A 10-Question Lead-Generation Checkup Checklist for Your Website, is worth reading. To read the full article you will need to register for a two day trial or join Marketing Profs.
- Does your homepage clearly communicate what your company does and the audiences you serve?
- Do you use a conversational tone in your website’s copy?
- Do you offer useful educational content in addition to product and service information?
- Is your website optimized for top ranking in the search engines?
- Are you updating your website’s content on a regular basis?
- Does every page of your website include a compelling call to action?
- Do your calls to action address prospective customers at each stage of the buying cycle?
- Is your phone number prominently displayed on every page of your website?
- Are your online forms short, asking only for basic contact information (e.g., name, company, phone, and email address)?Do you have a process in place to ensure your website inquiries receive immediate follow-up?
- Do you have a process in place to ensure your website inquiries receive immediate follow-up?
