Even in this era of blog-o-mania, there is still a place for newsletters. Web Market Central offers some useful tips.
The bottom line: your newsletter should be educational and informative, not one giant promotion piece. The best way to promote your expertise is by providing useful information.
When creating your newsletter, make it:
CONTENT
- Relevant – Industry news, not just company (S-N-O-R-E) news
- Useful – How-to tips
- Understandable -Case studies that illustrate problems and solutions
- Interactive – A poll or a podcast
- Distinct – Speak with a unique voice and express an opinion
- Fun – Cartoons, trivia questions and other tools to spice it up
FORMATTING
- Short and Snappy – Punctuate your copy with headlines, excerpts, graphics
- Accessible – Both HTML and text versions
- Easy to get – via RSS feed or email
- Arresting – Use a catchy subject line “10 Successful Ways…”
- Personal – From a real human being with a real name
- Reliable – Use a hosted email services to ensure consistent delivery
