About Peter Helmer

  In the Fall of 2002, Peter Helmer had an “Ah ha..” moment. An executive recruiter told him that she had a disorganized approach to business development and needed a more systematic way to find new business.

Peter worked with the recruiter to create a business development process for her firm. That project spawned Precision Sales Systems, which Peter has recently renamed Sales Lead Dynamics. He has since worked with owners of B2B service firms in a variety of industries, including consulting,  IT, graphic design, public relations, law, training, and marketing services.

 These business owners all had a common problem. They wanted to grow but had neither the time or staff for a sustained business development effort. Furthermore, they were focused on running the business, not growing the business.

 As a result, they sought outside help to create and execute a business development program. Peter has helped his clients develop clearer messages, identify the right target markets, develop the appropriate prospect lists, and then reach those prospects with sales lead development programs.

 Before launching Precision Sales Systems, Peter held senior business development positions with Reis, Inc., a provider of market data to real estate investors, Vocal Link, a provider of messaging services, and with Prodigy Communications Corp. in White Plains, NY. Peter’s work experience also includes financial and business development positions in the magazine industry and as a reporter on a daily newspaper.

 Peter  has a B.A. from Hobart College, a M.S. in Journalism from Ohio State University, and a MBA from Columbia University.