Making the Internet Work
Making your website a lead magnet
Studies show that 80% of B2B executives use the Internet to research possible solutions. If an executive is looking for what you offer, that person had better be able to find your website quickly.
That usually means a high ranking on the first page of the Google search results. We have a network of partners who can make sure your web site is search friendly so that the right people find you easily.
This means having the right “key words” on your site as well as compelling copy. It also means having regularly updated content such as blogs and press releases.
Engaging Prospects
Once prospects find you, you want them to stick around. You site needs to engage them with compelling content: articles, research studies, e-books, and blogs. Your content should be tailored to each stage of the buying process: overview articles for the “newbies”, detailed white papers for the experts.
Lead Dynamics will help you develop a content strategy that meets your goals, budget, and available time. You don’t need to write it all – or anything for that matter. We’ll find third party articles to upload to your site and freelancers who can ghostwrite materials for you.
Social Media
Your website is not enough. To increase your visibility, we’ll make sure you have a profile on the key social networking sites such as Linked In and Facebook.
INTERNET MARKETING
- Website
- Social Media
Website
- Search Engine
- Site structure and contents
- Web copy
- Webinars
Newsletters/blogs
Social Media
- Setting up pages on appropriate sites such as Linked In
