Positioning Your Business
Who are you.. and why should I care?
One of the biggest marketing problems B2B service firms face is explaining what they do clearly. And if prospects don’t get it, forget it.
We work with you to position your business so that prospects get it. We start by asking the fundamental question: What do you do, and for whom?
- What is your expertise?
- What is your target market?
- What are the market’s problems you solve?
- What differentiates you from your competitors?
Our goal is to position you as an expert serving a well defined market niche. The temptation is often to have a broad positioning in order to appeal to a wider set of prospects. The problem is that they won’t understand what you and/or why they need you.
By ”going narrow,” your prospects will better understand what you offer, and you’ll have a more focused business development effort.
Copy and messages
After we’ve agreed on your positioning, we’ll help develop branding and tag lines. Then, we’ll expand on that by drafting copy for sales letters, brochures, presentations and your website.
