Showcasing Your Expertise
You’re an expert in your field. But your prospects don’t necessarily know that. You need to show them.
An effective way to showcase your expertise is through writing and public speaking. Lead Dynamics will accomplish this by helping you to create and distribute your content and by booking speaking engagements for you.
Creating and Distributing Content
Lead Dynamics will help you create content such as white papers, articles, and e-books, so that prospects can learn not only about your company but about the issues facing their industries. The goal is to position you as an industry expert and your site not as “brochure-ware” but as a valuable information resource.
We know you don’t have a lot of time to write books or even articles. So we’ll make it easy for you. We’ll help you develop a content strategy to determine what information is of the most value to your prospects.
We’ll then get your content distributed by finding industry blogs and sites and also trade journals
Public Speaking.
Once we’ve defined the market segments you want to pursue, we’ll identify organizations where your prospects gather, including trade organizations and networking groups. We’ll book you speaking engagements
CONTENT DEVELOPMENT AND DISTRIBUTION
Content Strategies/Development
- Determining best vehicles: e-books, articles
- Developing key themes/messages/outlines
- Finding contractors (ghostwriters/designers) to create content
- Managing contractors
Distribution
- Placing your content on Industry blogs
- Articles in industry publications and sites
- Sending content to industry influentials
SPEAKING ENGAGEMENTS
- Identifying appropriate venues – conferences, trade associations etc
- Booking engagements
